Though the steps of website designing are the same for most of the business areas, still in the real estate field, there are some additional steps to be followed by the designing team. Here are the extra steps you must mention to the team and add to the website development requirements. These are rather important for the success of your business.
Advanced navigational options must be included
When a client searches for some information on your website, it must be easily available and not seem to be challenging for them. Visitors avoid complicated websites. By the addition of a simple search button it will not help. There have to be advanced search features. For bringing traffic to your business, you have to add an advanced search option for the visitors. This will help the buyers who know what they are precisely looking for. You can add an interactive map search as an additional feature. This will provide a holistic experience in searching for the property in the entire area of interest. When there is more than one way to search and sort for the property requirement, the results are better. There can be criteria such as the number of bedrooms, location, square footage, ascending list price, descending list price and age of the property, etc.
Aesthetics of the website
There has been so much emphasis on the website’s design, it must be neat and clean and can keep your audience engaged. The aesthetics of your website must be obvious. There should be no unwanted and unnecessary information and content on the website. Keep the story short and crisp. Do not overload the website with content. There should be your logo on the header and footer of each page. The color scheme of the website must be smooth and generally the same tone throughout the website. The usage of white space on each page must be wisely done.
Important stuff must be highlighted
This point is related to the first point. So when a visitor of your real estate website is searching for a specific type of property, you must give an edge to your website by highlighting the latest happenings and the new entries on the top. You can add unique tags. This will not only help in getting immediate attention to a specific type of property from the visitor but also make sure they are engaged for a longer time. Special discounts and additional features can be highlighted on the home page. From here, they can be easily redirected to the required property page. There can be an additive feature of getting new potential leads and saving their email id. You can add a contact form or offer a downloadable brochure for individual properties specifying their features.
Use highly optimized images only
It is an essential feature of the website. This is a very understated feature of the website and generally taken for granted. Simply putting random pictures of the property is not good. İt does not prove to be helpful; in fact, it may put down the right customer. The resolution must be as good as possible to get clear pictures. The pictures should be self-explaining. There must be multiple pictures of the same property to give information about all the details. You must include photos of rooms, balcony, kitchen, toilets, washrooms, entrance, and the neighborhood. But when you use very heavy resolution big-size pictures, it can make the website’s size too large to load. Hence it will slow down the speed. You must therefore use an optimal size and resolution. So that the features are apparent and still the page can load quickly.
You can add a blog
Instead of having a lot of text on the website, you should have a separate blog to have the textual information. This helps the hygiene of the website. This way, you will be able to provide all the critical and necessary information to the client. It will also bring the website higher in the SEO quotient. But, make sure the blogs are fresh and unique. It should be informative and helpful in deciding on buying the property.
Add testimonials
Testimonials are the proof of trust invested by the existing customers. This will bring in new customers. This helps create trust in your firm. It helps create a positive image of your firm, and the new customers would quickly contact you, even those who may have been earlier reluctant to do so. But use this feature strategically. Make use of good reviews and keep original testimonials only.
SEO application to the website
The SEO ranking must be kept in mind while designing the website. Else the whole purpose of creating a website will be beaten. Use optimization in this field as well. There must be optimum use of backlinking, keywords, interlinking, proper and accurate site maps. A larger number of customers prefer to search for a property online. Your website must be ready for work.
Companies like AgentLocator provides full package service regarding your real estate website. On the website, you can get help for real estate website design and real estate website templates.